Apple just wrapped up its big September 2025 event — and as always, the spotlight was on the new iPhones. This year, we got the iPhone 17 lineup, a surprise iPhone Air, and updates to Apple Watch and AirPods. Here’s everything you need to know.
iPhone 17 – Sleeker, Smarter, Stronger
- The standard iPhone 17 got a big upgrade:
- Display: 6.3-inch ProMotion screen with a smooth 120Hz refresh rate.
- Chip: Powered by the new A19 chip for faster performance and better efficiency.
- Durability: Ceramic Shield 2 glass promises 3× better scratch resistance.
- Cameras: Dual 48MP cameras (Main + Ultra Wide) plus a sharper front camera with Center Stage.
- Storage: Base storage doubled to 256GB.
- Colors: Black, Lavender, Mist Blue, Sage, and White.
In short, this is the most polished “regular” iPhone yet.
iPhone 17 Pro & Pro Max – For the Power Users
As usual, the Pro models got the biggest jump forward.
- Chip: A19 Pro — faster and more efficient, built for gaming and pro video editing.
- Camera system: Three 48MP “Fusion” lenses (Main, Ultra Wide, Telephoto) with advanced video options like ProRes RAW and genlock for creators.
- Battery & cooling: Longer battery life with a new vapor chamber cooling system.
- Finishes: Available in Deep Blue, Cosmic Orange, and Silver.
- If you shoot videos, edit content, or just love having the best, this is the one to look at.
iPhone Air – Thin Is Back
The surprise of the event was the iPhone Air. Apple hasn’t used the “Air” name for phones before, but this one is all about design:
- Super slim at just 5.6mm thick.
- Built with a titanium frame for strength and lightness.
- Positioned between the standard and Pro models in price.
- Think of it as the phone for people who want style without giving up too much performance.
Apple Watch & AirPods Get Love Too
It wasn’t just about iPhones.
- Apple Watch Series 11 launched with improved sleep tracking and new health features.
- Apple Watch Ultra 3 also arrived, built for extreme sports and outdoor lovers.
- AirPods Pro 3 made their debut, offering better fit, longer battery life, and smarter features like real-time translation.
When Can You Buy Them?
- Pre-orders start on Friday, September 12, 2025.
- Release date is September 19, 2025 in most major markets.
This Apple event was packed with hardware — from the everyday iPhone 17 to the powerhouse Pro models, and the ultra-slim iPhone Air that’s bound to turn heads. Add in the new Apple Watch and AirPods, and it’s a classic September lineup.
If you’re planning to upgrade, which one catches your eye? Let us know in the comments!